Object First Sees Massive Growth in Immutable Backup Storage

Introduction:
In the latest quarterly report, Object First, a company focused on immutable storage solutions for Veeam, announced a staggering 291% year-over-year increase in bookings for Q3 2025. This remarkable growth underscores the rising importance of secure and reliable backup solutions in the fight against ransomware—making it a vital topic for IT managers and system administrators.

Key Details Section:

• Who: Object First, a provider specializing in immutable storage solutions tailored for Veeam users.
• What: Their flagship product, Ootbi (Out-of-the-Box-Immutability), has seen a 248% increase in bookings in North America and 447% in EMEA.
• When: Q3 2025 marks the sixth consecutive quarter of unprecedented growth for the company.
• Where: The uptick in adoption has been significant across the US, Canada, and Europe.
• Why: This growth reflects an urgent need for reliable backup systems to combat ransomware threats effectively.
• How: Ootbi integrates seamlessly into existing Veeam environments, and Object First has introduced flexible consumption models, enabling companies to choose between capital expenses and subscription models.

Deeper Context:
The rise in ransom attacks has forced organizations to rethink their data protection strategies. Immutable storage systems, like those offered by Object First, provide a fail-safe against unauthorized alterations to backups. This not only aligns with the 3-2-1 backup rule but also enhances compliance with various data governance frameworks such as GDPR and HIPAA.

• Technical Background: Immutable snapshots prevent attackers from accessing backup data, ensuring that organizations can restore clean copies even after an attack.
• Strategic Importance: By keeping backup data untouched and accessible at all times, organizations can significantly reduce downtime and operational disruptions.
• Challenges Addressed: The adoption of flexible payment options further eases the financial burden, allowing companies to invest without hefty upfront costs and optimizing storage utilization.

Takeaway for IT Teams:
IT managers should consider implementing immutable backup solutions like Ootbi to fortify their defenses against ransomware. Staying proactive and evaluating flexible consumption models could also help optimize budget allocations in the face of escalating threats.

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