Introduction
Broadcom’s VMware business unit has announced the retirement of its Registered tier within its channel program, now simplifying the structure to three tiers: Pinnacle, Premier, and Select. This change aims to consolidate partner capabilities and enhance service delivery.

Key Details

• Who: VMware, under Broadcom
• What: Retirement of the Registered tier in its channel program
• When: Announcement made recently; deauthorization to occur within 60 days for affected partners
• Where: Global partner program across VMware’s service regions
• Why: To ensure partners can meet evolving customer needs in VMware’s private cloud journey. The majority of business momentum has come from the top three tiers, making lower tiers redundant.
• How: Registered partners lacking engagement will be given 60 days’ notice before being transitioned to qualified partners, ensuring continuity.

Why It Matters
This strategic shift impacts several areas:

• Virtualization Strategy: Streamlines partner interactions, positioning VMware to more effectively support modernization and cloud initiatives.
• Enterprise Security: Strengthened partner capabilities may improve compliance and cybersecurity measures.
• AI Model Deployment: The focus on qualified partners will enhance the execution of AI strategies and technologies.
• Hybrid Cloud Adoption: Dedicated partners will better facilitate hybrid/multi-cloud integrations aligned with VMware Cloud Foundation, enhancing operational efficiency.

Takeaway
IT professionals should evaluate their current partnerships with VMware and assess their own capabilities against the new standards. This is an opportunity to align more closely with a stronger, more engaged partner ecosystem that can support emerging technologies and operational needs.

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